Do you know Tartine et Chocolat? Yes? But do you know about Catherine Painvin? I didn't! I discovered Catherine Painvin's story completely by chance. Even though I knew the brand, I had no prior knowledge of the entrepreneurial story behind it and I found it really...
Articles
I think words are powerful. Ideas, strategies, and stories, when they are shared, can go a long way. In this blog, I like sharing what currently picks my interest. Hopefully, you will find them helpful as well!

Stories of my life

Feminism & entrepreneurship

Fashion business tips and fashion gems

All my DIY and artsy projects
The Fashion lab
Creating Industry standards for the Smart textile industry – with Hannah Fung, Marketing Director of Myant inc.
I am super lucky that in Canada, we have some of the most influential companies in the smart clothing market. I had the chance to sit down and discuss with Hannah Fung, the Marketing director Myant inc., about their vision of the future and their contribution to the smart textile industry.
The Ultimate List of Movies & Tv Shows for Fashion Addicts & Designers
If you are a fashion designer, a fashion entrepreneur or just a fashion addict, watching a great fashion movies, tv shows, animes or documentaries is a great way to relax. Who doesn't like to Netflix & Chill? (or Amazon Prime & Chill ? There are so many...
Can Smart Clothes be Fashionable? – With Romain Spinali, Head of Innovations at Spinali Design
In today’s interview with Romain Spinali, we are going to talk about connected swimsuit, fashion, market fit and sustainability.
Are Smart Shirts the future of Healthcare? With Pierre-Alexandre Fournier, CEO of Hexoskin.
Hexoskin’s mission has always been to make the precise health data collected by its body-worn sensors accessible and useful for everyone. So, we sat down with Pierre-Alexandre Fournier, one of Hexoskin’s co-founders, to talk about the future of smart clothing.
Smart Clothing, E-textiles, Smart Textiles : Everything you need to know
Back in 2004, everyone was talking about the Internet of Things and smart clothing was definitely seen as the Future.
However, smart clothing is not a dream anymore. Learn more about this fascinating clothing niche, at the crossroad of fashion and technology.
The Queen’s Gambit : Decoding Beth Harmon’s fashion outfits
Hi Guys, I just finished Binge-watching The Queen’s gambit (And I loved it!). While this popular tv show is about a genius female chess player, fashion is a real component of the story. As the movie geek I am, I did intensive research about the show and the...
Top 20 Mistakes new Fashion Startups & Fashion Designers do
Making mistakes, especially when you start something new, is normal. But some can probably easily be avoided. So, here are the top 20 mistakes new fashion startups and fashion designers tend to do.
14 Funding sources for your Clothing brand
How to finance your clothing brand? Here are 14 funding sources you could use to kickstart your project.
30 Client Acquisition Sources for your Fashion brand
Here are 30 different client acquisition sources you can use to promote your clothing brand and thus, increase your turnover.
Creating beautiful clothes, with style and originality, is good. Successfully selling them is better.
Starting a clothing brand: 7 reasons you should talk about it
Is starting a clothing brand a dream of yours? Here are 7 pretty solid reasons why you should start communicating about it ASAP.
Afraid to talk about your Fashion brand project? You should not!
Are you afraid to talk about your fashion brand? Well, you shouldn't be. In this article, we demystify the 6 most common reasons why you might be scared to talk about your fashion brand project. First, you'll see, there is no reason why you should be scared. Secondly,...
How to easily create a massive amount of content for your fashion brand
People now consume content as easily and naturally as breathing air. Because of social media, the arrival of 5G and the democratization of mobile phones, brands and designers are constantly pressured to create, release and share more. You need to regularly...
48 Concrete Anti-Pandemic actions for Fashion brands
Today, I'd like to deep dive and really share concrete measures and actions that you can take if you are a fashion designer or a fashion brand to make your business crisis-proof. In my previous article, I talked about how Coronavirus affected the clothing industry and...
How can you resist the Pandemic as an independant fashion designer or brand?
The Fashion industry is one of the sectors that got severely hit by the pandemic. In 2020, more than 48 countries were put under lockdown. In most places, all the non-essential businesses remained closed and unable to operate. Fashion retailers and boutiques,...
How running is actually very similar to starting a Fashion business
I started running not long ago. And somehow, I feel like there are a lot of similarities between the act of running and the journey of an entrepreneur. SUMMARY It’s never too late to start running or your business Starting is always tough (Be it running or...
Can I become a Fashion designer without a fashion degree?
I became a fashion designer but I don't have a fashion degree and I never went to a fashion school. Here is my story. SUMMARY What does a Fashion designer or a Fashion stylist do? Fashion designers vs Fashion Stylists: what are the differences? Fight the Imposter...