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How running is actually very similar to starting a Fashion business

I started running not long ago. And somehow, I feel like there are a lot of similarities between the act of running and the journey of an entrepreneur.


  1. It’s never too late to start running or your business
  2. Starting is always tough (Be it running or becoming a fashion designer)
  3. Taking detours
  4. What helps others might not help you
  5. You gotta enjoy the process
How running is similar to starting a fashion business
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It’s never too late to start running or your business

I started my business at the age of 31. I started running at 32. 

When I go running, I see many different kinds of people. Some are young but some are also a lot of older than me and they are not necessarily good or bad at running.

Definitely, there is no ideal age to start. Indeed, it’s easier if you used to practice sports regularly when you were younger. But if not, it doesn’t mean that you can’t begin. 

It's never too late to start chasing after your dreams.

As I was researching the subject, I stumbled upon an article about the elite athletes who started late. Among those, there was Steve Way. He started training at the age of 32 (probably the reason why it resonated so much with me). He ran his first marathon after only 3 weeks of training.

Afterwards, he went through intensive training and ran the London Marathon which he finished, half an hour less than his target time. And each time he ran, he got better and in 2014, he got into the top 20. 

At 41 year-old, when most sportsmen or sports women are about to retire, he became an elite athlete.

Some people say that you need to start a business before 25 or before 30. However, there are many examples of successful entrepreneurs or fashion stylists who started late. Take Christian Dior for instance. He was 37 when he entered the fashion world and he founded the house of Dior in Paris at 41.

Starting is always tough (Be it running or becoming a fashion designer)

The first time I went running, I felt like I was never going to arrive. I was out of breath and all I was thinking was : “can I stop please? Can I go back?”.

But I couldn’t stop because I was already on my way and since I was on the track, I might as well do the full tour. On top of that, I knew that if I stopped, I would feel bad about myself. 

sketches and paper rolls

And it’s the same thing about entrepreneurship. Starting is hard, especially in fashion because it’s a very competitive industry and there is a big learning curve. It’s painful. But the good thing is you don’t know how hard it is before you get into it. Otherwise, you would never do it. Ignorance can sometimes be a friend. 

I knew becoming a fashion designer and building a fashion brand was not going to be easy. But would I jump onto it if I really knew how hard it would be ? Maybe not. Maybe, I would have been too scared to do anything. (But deep down, I know I would probably be sitting in front of my desk regretting not taking the leap).

Taking detours

When I first went jogging, I got lost. No, really. I thought I was going the right way. I knew more or less where I should be headed to but in the end, I took a big detour to arrive where I wanted. And I had to pull out my GPS at some point. 

The second time, I also got lost. I made the same mistake as before. As a matter of fact, I ended up running a lot more than expected. Not only was I exhausted but I hated myself for getting lost. But it was still painful to run.

The third time, I decided to not repeat the mistake and looked at the map before going. I still got lost. But I was happy because I went till the end and I felt like I was a little less out of breath than before. I also realized that I discovered new cool and nice places that were not super far from my place.

Then, on the 4th time, I told myself that I mustn’t replicate the mistake. This time, I checked the path beforehand and I did some early stops to check if I was running in the right direction. At first, it was hard to go back running once I stopped. However, I’m getting better and I don’t need to stop as much and as long.

Taking some detours is actually okay as long as you go back to the main road somehow.

To me, entrepreneurship and creating your fashion brand is a little similar. You have some vague ideas of where you want to go but you don’t really have a defined way to get there. You get lost, you take detours and search for help. Eventually, you improve and arrive at your final destination. You just have to grind your teeth and keep going.

What helps others might not help you

Remember when I said that on my first jog I pulled out my GPS and still got lost ? Some helpers can actually point you in the wrong direction. And sometimes, you just gotta get lost. It’s a lesson you need to have. 

The truth is that there are no real shortcuts.

running as a woman

You can’t start running on Monday and become a marathon runner by wednesday. It takes days, weeks and years of practice. And entrepreneurship is the same. Don’t believe all the storytellings. These stories are meant to make you dream. Overnight success doesn’t exist. Being right on the first prototype is very rare.

And you know what else? 

What works for others doesn’t necessarily work for you. 

My partner and I went running together twice. And I felt miserable these two times. Because he was leading and kept telling me : “we’ll stop after the next crossroads or the next park” …

Except that, he bikes there every day and somehow knows the area a little bit. I didn’t and for me to be able to keep going and not hate the process, I realize that I needed to know the destination.

On the contrary, he liked the fact that he didn’t really know when it was going to stop. For him, what was important was pushing his limits and going further than before. For me, what I needed was focusing on a target place, and going there a lot faster. And afterwards, I can go to the next milestone. 

Because we didn’t have the same metrics and goals, the “encouragement” he was giving me didn’t help at all and I ended up hating him in the end. Now, we don’t go running together anymore and I feel like I better enjoy the process.

One last thing : You gotta enjoy the process

The road to success is long. Becoming a seasoned runner takes time. Finding your style, your universe as a fashion designer will also take time.

So, you need to enjoy the process. The up but also the down moments because when you are down, you can but go up and these moments feel even more incredible. And I’m convinced that when you keep going, you end up where you want to go. All roads lead to Rome.

Written by sandychan974

My name is Sandrine Chan im, but you can call me Sandy. I am a French girl from Reunion island with multiple interests. As you can guess, I am not a native English speaker, so be easy on me! 😉

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