Do you believe selling men’s clothes is the same as selling women’s clothes? I don’t think so. There are actually many sub-markets in the fashion industry. And obviously, each of them all have their own set of rules. In these Market analysis articles, I am breaking down everything you need to know about these sub-markets.

Why do I do that? First, because I find it fascinating. From an outside perspective, it looks like the same industry. But when you look at it closely, you actually see many differences.

Besides, I believe that the key to success comes from broadening our knowledge of the world. By widening our vision, we can be better creator and bring more value. But at the same time, it’s important to deepen our technical know how because that’s what make us better understand how each concept and each market works.

Each market analysis article is dedicated to one sub-market at a time.

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