You may have understood by now: I didn’t study fashion at school. I studied marketing and management (which are far different from fashion design & patterning). So, when I started my first fashion brand, I needed to learning everything from scratch. Unfortunately for me, there weren’t much online ressources.

I learned through trial and error but also with some teachers and from books.

Fashion design, and the fashion production process in general, is very technical. And if you want to suceed in fashion, it’s important to understand the nitty gritty of this world. At least, that’s what I think.

I am no expert, but I can learn. And I try to record what I learn so far so that, if you’re a total beginner just like me, you can avoid all the mistakes that I did or may do. And I can do it, you can as well!

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